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07 May 2023 | 2 min read

Behind the scenes of the TRUECORE® steel TV ad

TRUECORE® steel - Behind the scenes tv advertisement

We’re excited to announce that our new TV ad for TRUECORE® steel launched on Sunday 7th May.

“It’s always an amazing experience to bring a project like this to life - there are so many wonderful and inspiring homes around Australia that have used TRUECORE® steel in their design.”

“We are so grateful to our partners, customers and fabricators who supported this production along the way.“

Antony Schillaci
BlueScope’s Manager, Marketing and Market Development

To celebrate all the wonderful people who were involved in the making of this TV Ad, we’ve also created a short ‘behind the scenes’ video – we hope you enjoy it! And look forward to seeing the ad on air from Sunday!

Watch the "Behind the Scenes" video:

steel frameplay iconBehind-the-scenes shot of a video production set inside a well-lit modern living room. A man is kneeling on the floor, playing with a yellow toy dump truck, while a professional camera rig and lighting equipment capture the scene. A monitor displays the live feed of the shoot. The setting includes a chandelier, framed wall art, indoor plants, and cozy furniture, creating a warm and inviting atmosphere.

Further information:

Discover project case studies in our Hall of Frame

Be inspired by projects that showcase the use of light gauge steel framing made from TRUECORE® steel

Aerial view of a modern green-roofed building surrounded by urban landscape and trees, with city skyline in the background.