Behind the Scenes of the TRUECORE® steel TV ad

May 07th, 2023

We’re excited to announce that our new TV ad for TRUECORE® steel launched on Sunday 7th May.

“It’s always an amazing experience to bring a project like this to life - there are so many wonderful and inspiring homes around Australia that have used TRUECORE® steel in their design.” said Antony Schillaci, BlueScope’s Manager, Marketing and Market Development.

“We are so grateful to our partners, customers and fabricators who supported this production along the way.“

To celebrate all the wonderful people who were involved in the making of this TV Ad, we’ve also created a short ‘behind the scenes’ video – we hope you enjoy it! And look forward to seeing the ad on air from Sunday!

Watch the "Behind the Scenes" video:



Further information:

HALL OF FRAME - TRUECORE® steel case studies

Builders and Fabricators all over the country have been embracing TRUECORE® steel. Read their stories in our Hall of Frame.

view hall of frame